Christiana Smith Shi
Former President of Direct-to-Consumer, Nike, Inc.
Christiana Smith Shi founded Lovejoy Advisors, LLC, an advisory services firm for digitally transforming consumer and retail businesses.
Christiana previously served as Chief Operating Officer for Global DTC for Nike, Inc., responsible for overseeing DTC’s Global Store Operations, Real Estate, Finance, Supply Chain Operations and Information Technology. In April 2012, she was named VP of E-Commerce, responsible for driving the integrated global e-commerce strategy and business for Nike, Inc. In June 2013, she became President of Nike’s Direct to Consumer business, leading Nike’s retail and e-commerce business globally.
Christiana came to Nike after spending 24 years with McKinsey & Company, Inc., where she worked across North America, Europe, Latin America and Asia providing leadership, expertise and strategic vision to senior executives of Fortune 200 consumer companies. She was elected Director and Senior Partner in 2000, only the tenth woman to be elected senior partner at that point in McKinsey’s 70-year history.
She retired from Nike in the fall of 2017, and is currently serving as a director on the board of Mondelēz International, Inc.
Christiana joined the UPS Board of Directors in 2018, and serves on the Compensation and Risk Committees.
Christiana is a graduate of Stanford University and has a Master in Business Administration from Harvard University’s Graduate School of Business.